Relying on web metrics tools to start changes on your website is a daunting thing from the start. The first time I took a peek at one of our Google Analytics accounts, it floored me. Though I was interested in the data on the dashboard, it was just too much- just like brain freeze. One thing that would keep anyone new to analytics sane would be to focus on the basic information you need to see how your site is doing. To be able to derive insights on a website, don’t let the numbers get your noodles knotted in bewilderment. Web Analytics evangelist, Avinash Kaushik advices people new to analytics to get their feet wet with 3 reports that introduce you to your website visitors. Mind you, Visitors are the life blood of any website- no visits would mean no one is finding your website. Deriving information from your analytics account entails you to inquisitive and ask questions to be able to formulate a report that would answer that. In the tradition of Web analytics [...]
