Written by Ric, Image by Ian (Note: This is a follow-up on the previous article entitled Penguin: Another Black and White from Google) Keywords and anchor text are essential in search engine optimization. One of the targets of the Penguin Update are the sites that are overstuffed with keywords and anchor texts. Did it actually hit the target? Micrositemasters.com’s analysis shows that the sites that were affected use money keywords as anchor texts for more than 60 percent incoming links. It seems that the focus on anchor words will become minimal as compared to content relevancy. This trend will make the optimization of keywords and anchor texts irrelevant in the long run. BUT is it really the case? The affected sites According to Searchmetrics, the sites that were greatly affected are mostly database-driven – they aggregate information and use their databases to create a lot of pages. Press portals and aggregators that are usually created by very aggressive SEOs, are also affected. Last, some of them are heavily-templated web sites. Keywords, without content Although fresh and [...]
