Written by Ric, Image by Ian
The word brand originally meant burning, or a burning piece of wood, torch, or sword. Then it changed its meaning to an identifying mark made by a hot iron (1550s), particular make of goods (1827), and the term brand name which we are using now was born in 1922.
Now that the world is technology-driven, what brand or company names make the most noise?
9 out of 10 knows Google (well)
The ABC News/Washington Post poll released last month details who rules the tech world.
Only 1 out of 10 of Americans haven’t formed any opinion about Google. Almost the same is true both for Facebook and Apple (14%). While for Twitter, 31% were unready to express any opinion regarding the site.
And more – 82% of the Americans have a favorable opinion of Google, while 74% favors Apple. Facebook (58%) and Twitter follow (34%).
Popular to some, unfavorable to some
Not all have a positive response to these companies. Nine percent is unfavorable of Google, 13 % for Apple, 28 % for Facebook, and 36 % for Twitter.
Google and Apple are the most popular to those below 30 years old, college students, and to households with an income of $100k or more. Facebook on the other hand, is very popular among young adults (above 30). Both Facebook and Twitter are popular among women as compared to men.
Of course the general trend of the poll results shows that the younger ones are more adapted to technology as compared to the seniors.
Why is Google on top?
The answer is really obvious. It’s just so famous!
But here’s a fact – Google spent $ 213 million for advertising last year as compared to $56 million in 2010. $70 million of this was for TV ads alone. These include spending for internet, television, newspaper, magazines, radio, and outdoor ads.
Of course, the ads were used to promote the different Google products. Chrome will be on top of the browser wars soon, as shown by the latest reports.
Why are these brands famous?
Google is already a verb. Facebook is gaining more popularity as it nears its IPO. For Apple, any product that it rolled out since the inception of the iPhone was a hit. We already accept a tweet as an official statement from someone about something.
There are actually 10 trigger points that can help sell a brand well, if properly utilized. The list includes – identity, feeling, thought, abstraction, energy, growth, structure, freedom, spirit, and renewal. Appealing to each of this will make your brand a sure winner.
Brand awareness, ad campaigns
There are several ways of making brand awareness campaigns successful.
You need to identify and understand who your target customers are. Then you should create a catchy name, logo, and slogans. Then value should be added to the brand name through some special events, great packaging, service, the location of the office, etc. Ad campaigns is also a must. Finally, the after sales service should be exceptional or else the brand will fail.
Without an effective advertising campaign, any brand is expected to fail. Brand awareness is directly affected by advertising. Customers tend to choose the big brands, even though it does not guarantee quality service or product, as pointed out by some scholars.
The top tech sites here is limited to the data from US alone, there are still other trends in the other parts of the globe. What’s so obvious here is that the top tech sites employed several strategies to be on that position. The rankings will change again soon. For now, these are the leaders in the tech brand name wars.
Searching for the King of Tech?In Popularity, Google Lays Claim
Google Spent $213 Million Advertising its Products in 2011
Who’s Winning The Browser Wars? It Depends On Whom You Ask
Context – Your Brand in Context
The Effect of Advertising on Brand Awareness and Perceived Quality
Etymology of brand
Definition of brand name
Current average ratings.