Article by Ric, Image by Ian
In ecology, the concept of niche refers to the relationship of a species or its population to its environment. In the same way marketing niche through guest blogging is the relationship of internet marketers to different businesses, clients, and other internet marketers.
So I am writing this article in order to share some of my experience in being a writer for a law firm client. Some tips on how to survive and be more comfortable in your new market niche are provided here.
Grab a view of the bigger picture, first.
It’s a given that we need to do at least a simple research before we write. However, we should not only focus on the data for the content that we are writing.
Direct your research first on checking some of the leading blogs in your target niche. Follow the leader’s examples so that you’ll excel. Check the trending topics, tone of writing, and how they present their ideas. Also do some competitive analysis, to counter the keywords being used by your competitors.
Find the best guest blogging sites
Of course you need to make your own list of the top-ranking guest blogging sites. There are a lot of them, that’s why it’s important to filter them out based on PR ranking, Domain Authority, and Page Authority – and others. You can use this tool to check all the metrics of a site. Also, don’t forget to scrutinize the design of the site.
Once you know and fulfill the specific requirements of the site then you can already submit your article. Usually these are the requirements:
• Accepted topics
• Word limit
• Number of allowed links in the text itself and in the author byline
Good thing that the client provided me with access to myblogguest.com. It works wonders especially if you already know the formula on how to create blog posts that will get many offers. Myblogguest simply works this way:
• Submit a blog article (400-word limit)
• Make sure that you fill out the submission form (title, descriptions, author byline, search keywords, category)
• Add some notes (for in-text links, images, etc.)
• Wait for the offers and choose the best site
Remember this: Only publish articles once. We all know that but some try to submit duplicate content or “spinned” articles to guest blogging sites.
Ask a question first before reading a lot about the niche
A reminder before reading a lot – make sure to ask a question first. It’s easy to start reading and be engaged in some online articles but after an hour or two of reading, you’ll realize that you were not yet able to formulate the “problem” of your article.
We are all familiar with the concept of scientific method, and I think this is fit for guest blogging. Normally you can also use the problem, which is usually in the form of a question, as the title of the article.
This will be the scientific method modified for guest blogging.
1. Ask a question.
2. Then, provide a hypothesis.
3. Of course you need to gather data and analyze them.
4. Provide a conclusion
Observe the trends and patterns. Finally make some conclusions based on the results of your data analysis. It’s quite linear so it’s easy. This is better than reading a lot without a clear purpose in mind. I’ve been also trapped into that habit.
Remember: The whole article can be summarized in this steps – question, hypothesis, data and analysis, and conclusion.
Start with the number
The last thing that you would want to read about are theories and opinions. That’s why from my point of view starting with some numbers or statistics is the way to go. There are some advantages to this. You retain objectivity even though you don’t know the topic that much. In a more practical sense, you can add more words to your article (to meet the required number of words). Also, you can “twist” the data in order to match the objectives of your article. Just make sure that you have “credible” sources. Always cite the date of publication of your source. The more recent, the better.
Remember – first data to be gathered: statistics based on surveys and reports
Now that you are ready with your content, start marketing these through the sites that you listed. There are several ways of optimizing your content. Some additional tips though – make sure that you keep track of all the articles that you submitted.
Through this, you can at least get some insights on what types of articles are usually accepted by the guest posting sites. In the case of MyBlogGuest.com, the articles are already categorized (drafts, live in gallery, pending publication, hidden, under review, and published) but for recording purposes you record everything in an excel file.
Remember: This is not just for personal records keeping but more so for identifying the “weak” and “strong” topics.
Connections above all
The most important of all is to create connections by personalizing the emails that you are sending. Replying to queries from the blog administrators ad of course thanking the ones who published your articles.
Gaining more authority in a specific niche is synonymous with having more connections and relationships. Based on my experience, if a blog site already accepted one of your articles you can easily submit some more and expect most if not all will be published in the same site.
In the case of myblogguest.com, the result is that you already have some followers (those who normally give offers for your article to be published in their site). As a result, you can just direct your article to their blog rather than posting it in the gallery of the site.
Remember: Building some connections is the aim of guest blogging. It’s not really about the backlinks.
A new niche is really hard to invade especially if you, as a writer, is not familiar with the topics in that specific niche. It will be a time to brush up on your readings. Just think of it as a challenge of actually not just getting yourself familiar with the topic but more so on owning the topic. An authoritative tone in writing has more weight than the tons of data that you have.
Finally, invading a niche through guest blogging is a challenging task.
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