Agents of Value

Facebook and Twitter remains to be two of the Most Popular Social Networking Websites as of recent online reviews. Social networking sites have been the main platform in connecting to people all over the world in the era of Web 2.0. These sites have been providing free services in letting individuals create their online representation (often called a profile). Social Networking sites such as Facebook and Twitter is a common ground, not just for individuals, but for online business marketers as well, with fan pages or tweet advertising. I will assume that the one reading this article is either a newbie or an expert. My apologies for the latter if this might bore you since this was written mainly for a newbie’s benefit. But please feel free to stay for a little while, it is deeply appreciated. Now, let me go back to my point. Online businesses found many ways in tracking their progress with social media sites, and Google Analytics have been a very dependable tool. Google Analytics is a powerful software which let [...]

Continue Reading

Generally saying: Goals can be defined in many ways: An achievement towards where effort is directed, a measurable end result to be achieved in a timeframe or a process that can be applied to an area of one’s life. In Google Analytics: Goals are page activities essential to the success of your website. These are the criteria you can set in order to track if your objective was met, to estimate ROI for E-commerce websites or to find out if visitors turn to customers. Goals are recorded when visitors reaches those specified pages in your website. What are your Goals? A few of the many questions you can ask yourself before setting up your goals are: What would you like to measure? Are you going after sales? Do you want to know if visitors care enough to want to know your business? Do you want visitors to spend more time on your site? Are you after conversions? Still can’t work out your goals? I have gathered information online for ideas on which goals to track [...]

Continue Reading

Watching life streamer, Jonathan Harris talk on how he had documented a Whale Hunt in Alaska piqued my interest when he shared how he had made a program to make a story using the cataloged data and images he took of the Whale Hunt. Life today is dependent on the visual, though I wouldn’t want to admit it myself, we live in a world where the coming generation will be more visual and maybe less imaginative. In months of studying Google Analytics, the significance of story telling and visualization must be spot on when it comes to using data to effect a change and to call to attention actionable insights. Though Google Analytics is complete in documentation about the how-to’s for the web tracking tool, it is the analytics ninjas who are hard-pressed to get results from the data presented. Though you can spew out exquisite looking web analyst reports, it is the action and the outcome the foot high print outs you supply every department or your HIPPOS which will define your success. You [...]

Continue Reading

Having recently started my own blog site, I find myself asking so many questions: How many people are reading it? Where do they come from? Are my posts worth taking time to read? That’s when Google Analytics comes in. Google Analytics is a free, yet, powerful tool which helps you track different aspects of your website traffic. This gave me a few ideas for creating custom reports that I could use to answer my questions. Google Analytics has its default reports showing in the dashboard, but after learning the basics, I figured out how to create my own and combine them with some of the defaults. 1. Visitor Source and Medium – This is a custom report display that you can create for your dashboard in order to see which sources your visits come from. Whether it is from a search engine, a social network site or from a different website. It can be done by clicking on Custom Reports > Create New Custom Report > Edit the Report Name as Visitor Source and Medium. [...]

Continue Reading

Julian Treasures is a Sound specialist who has published a book on sound and a founder of Sound Business went on to TED tv early this year and opened up with this statement: “We are losing our listening…” He went on to say that 60% of our time communicating, but only derive just 25% of the information that has been communicated. While studying the Google Analytics I find that there is a connection between to the value of ‘listening’ as a skill to people with websites. Google’s metrics are a silent witness to what your users are doing and what is happening to your site. Google Analytics is a tool used to be able to listen to users and have an ear out on how their engagement with the site is faring. Have you fond yourself in a room full of people it was so noisy because of differences in ideas. When it comes to a company website, creating one or recreating an existing one, ideas will most likely be bouncing around and sometimes collide [...]

Continue Reading