Logo Design Outsourcing
Agents of Value is able to serve as an outsource logo design partner. By hiring web designers from Agents of Value, you will be able to provide logo design services to your customers.As a logo is a key part of any businesses identity, we recommend the following process to ensure the best results.
Step 1. Gather logo customer requirements. It’s important to find out exactly what the expectations of the customer are. We recommend using our logo design questionnaire to completely and accurately gather customer requirements.
As a customer of Agents of Value, we’re happy to provide you with a branded version of this questionnaire, that you can send directly to your customer.
Step 2. Review the requirements. Review the logo requirements with your designer from Agents of Value. If the requirements are clear, the designer can proceed to the next step, if not, it might be necessary to contact the customer for additional information.
Step 3. Create the initial logo designs. Depending on the logo package that your customer has purchased, you can ask your web designer to create as many logo samples as needed. Typically, customers will ask to see between 1 and 5 variations. The logos can placed on a single image file so they can easily be compared against each other.
Step 4. Review the designs with the customer. After the designer has completed the samples, they will be sent back to you. You can then contact the customer, and discuss any feedback with them directly. This process can sometimes be done over email or with the use of some web based project management software like Basecamp.
Step 5. Send any feedback to your web designer. After the first round, a customer generally will pick one or two styles that they prefer. They may request for some changes or updates of the logo style or positioning.
Step 6. Review the changes with your customer. Often times, a customer will already be able to choose a logo they are happy with now. In some cases, it will be necessary to repeat the revision cycle again (back to Step 5), to come up with a version they are completely satisfied with.
Step 7. Send the customer the finished project. Once the final version has been selected, your web designer can package up the final deliverable for you to send to the customer. This should include all of the file formats that were requested by the client on the logo design questionnaire.
My customer hasn't returned the logo design questionnaire yet, but is asking to see some logo design samples. What should I do?
If a customer hasn’t sent back the logo design questionnaire, you could just call them on the phone. Generally, it should be possible to collect all of the information on the questionnaire in a 10 minute phone call.
A brand mark logo is a where an abstract symbol is used to represent a business. Generally, a pure brand mark logo wouldn’t include the text name of the business. A class example of this is the Nike Swoosh mark.