Using Rapid Keywords in Keyword Research
Overview
Although not yet well-known to the top internet marketers today, Rapid Keywords managed to get good reviews from some who had used it. That means it is a useful tool. Rapid Keyword is designed for offering an all-in-one solution for your keyword research needs. It also helps pin point niche markets for PPC advertising.
Useful Features
In finding for more keywords, Rapid Keywords offers several ways of acquiring new keywords. You can use Overture Suggestion Tool, Meta Tag Spider, Related Keywords Spider, Yahoo Related Keywords, Google Proximity Search, Google Groups Proximity, and Google Keyword Suggestion Tool. These methods can also be used in combination to come up with more keywords. You can expand keywords results with the tool checking for duplications. This is a very helpful feature because it lessens the work of webmasters and SEOs. Even amateur users may find the tool easy to use with its clear positioning of tabs and buttons.
Rapid Keywords has competition analyzer that shows the number of PPC advertisements that use your keyword. This could help you make a decision whether to use a particular keyword or not, considering your competition. Rapid Keywords has keyword management tools wherein you can separate a big list into several, or merge small ones into a bigger list. It also allows you to get misspelled keywords, wrap keywords for use on Google Adwords (exact, broad and phrase match) and group the keywords for an ad.
Negative Features
I observed that it takes a longer time for Rapid Keywords to load the results in its competition analysis. In my case I waited for about 10 minutes for the results of my list which did not even reach to 75 keywords. The tool’s developer should work on this because others are very particular with their speed in delivery of results.
Also, it could have been better if Rapid Keywords included Wordtracker or Keyword Discovery as a source of their keyword search data. These two have already established good reputation in keyword research. It could have helped its image also, unlike if it’s using Overture which is very known to have skewed keyword results.
Compared with its Competition
Compared to other keyword research tools, Rapid Keywords is left behind when it comes to speed. Competition in keyword research tools is tight that everyone tries not to lag behind when it comes to speed.
On the positive side, it is a good thing to note that Rapid Keywords offers multiple methods to search for keywords and which can be used simultaneously. Without having to erase the keywords from other methods, you can add to it using another method.
Conclusion
Rapid Keywords may be new in the keyword research compared to others but it has a great potential to be among the most preferred tools by internet marketers, especially the PPC advertisers. Rapid Keywords promises its users easy management of keyword list. If you want to see for yourself how this works, try its 1-day free trial.
