Using The Permutator
If you want to run a successful PPC campaign, you need to have as much relevant keywords and phrases as you can. The Permutator is a tool that can help you create a large list of keywords and phrases with which you can choose to include for your ad. Through this, you can have more specific keywords and phrases that customers often use when searching in the internet. This can add exposure for your ad.
The Permutator has a lot of features that are useful for its users. It has five keyword boxes with which you can enter your own keywords that will be later permutated by the tool.
Below these boxes are boxes with which you can choose whether you want to put the keywords in a certain keyword box.
Also, the tool has boxes under the listed keywords with which you choose whether to include (required), not necessarily (optional) keywords in the permutated phrases or not at all (disable). Also, a box is provided where you can put on the maximum amount you want to bid for the keyword phrases. With The Permutator, you’ll be able to produce keywords and phrases that may be unquoted, double-quoted, square-bracketed, not spaced and negative match. This is very good to be able to be present in the search pages, whatever search term internet visitors uses.
When you had the list of keyword phrases on the master list, you can copy this to the clipboard for easy pasting online or you can extract it in a file, either in a simple list format or a comma-separated-value (CSV).
The Permutator has other tools to offer. It has typo tool that can generate words and phrases with errors in typing. Many users commit mistakes when typing their search terms. But with this tool, your ad will still have a chance of appearing in the search pages.
The Permutator also has Ad editor where you can make your ad text even when you’re offline. It also shows the length requirements for each parts of the ad text so you’re sure that even if your just making ad text offline, it still conforms to the rules. The tool also has ROI calculator that can tell you how successful your PPC ad campaigns are.
However, The Permutator makes you guess for keywords that it will create to phrases. This poses a problem to the users. How can they know that the keywords they entered were really useful when it is their first time to make PPC advertisement?
The Permutator is useful when you wanted to have a large list of keyword phrases. You don’t have to exert effort in combining words into phrases. With this, you might be able to have low-priced keywords but no one’s bidding. The result, traffic goes to your website.
